Building a successful Google Ad campaign takes time, strategy, and expertise. At Lingo, we know that creating a profitable ad campaign is a journey. Our approach focuses on achieving consistent and long-term results through a proven three-stage process.

The first 7 days of your campaign are all about learning. During this phase, Google analyzes your business, topic, and audience to gather valuable data. This information helps adjust your campaign to reach the right people at the right time.

After the initial learning period, we move into the maturation phase. Over the next 3 months, Google refines the campaign by analyzing your keywords, ad copy, click-through rates, and conversions. This phase is critical for optimizing your ads to improve performance and reach your target audience effectively.

It typically takes about 3 months for a Google Ad campaign to mature, although some campaigns may mature sooner. Around the 3 to 4-month mark, you'll begin to see more consistent results. This phase can continue for 4 to 12 months, during which the campaign is fully optimized to generate steady leads, sales, and growth for your business.